Science Reveals the True Power of Flowers

As a florist, I understand the positive impact flowers have on people. After being a florist for many years flowers still have that same impact on my own emotions. Through the years I have witnessed untold accounts of emotion conveyed with fresh flowers. Flowers are emotionally, intimately connected with our lives. I have often pondered how flowers could express one's joy at the birth of a child, one's love in a budding relationship, one's devotion after decades of relationship and finally one's sorrow at loss. I know of know other vehicle which is so capable as are fresh flowers.

Below, are the results of a study conducted by the Society of American Florist as they seek to understand the very emotional impact of flowers on our lives. The research provides scientific proof that flowers increase happiness and life satisfaction, and lead to increased contact with family and friends. I am not certain anyone will ever understand how they can transcend emotional lines.

Specifically, the Society of American Florists sponsored research reveals:

  • Flowers have an immediate impact on happiness. Study participants expressed "true" or "excited" smiles upon receiving flowers, demonstrating extraordinary delight and gratitude. This reaction was universal, occurring in all age groups.
  • Flowers have a long-term positive effect on moods. Specifically, study participants reported feeling less depressed, anxious and agitated after receiving flowers, and demonstrated a higher sense of enjoyment and life satisfaction.
  • Flowers make intimate connections. The presence of flowers led to increased contact with family and friends.
  • Flowers are a symbol for sharing. The study explored where in their homes people display flowers. Once received, arrangements were placed in areas of the home that are open to visitors - such as foyers, living rooms and dining rooms - suggesting that flowers make the space more welcoming and create a sharing atmosphere.
    "The symbolic significance and the universal impact of flowers remains its outstanding feature," said Dr. Haviland-Jones. "In my work, I rarely find anything that contributes to such significant mood changes as the floral arrangements did."

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