Research Shows Where Flowers Rank on Gift Lists
I live in a world of flowers and even after being a florist for more than a quarter of a century I still enjoy fresh flowers every day in my home and office. I must admit, I don't really see a flower's shortcomings. Sure, sometimes they last such a short time but the incredible gift they give is one I cherish. Perhaps, that is what makes the gift of flowers so significant to so many person's lives. Below is the results of a broad study of gift giving which I find intriguing, perhaps you will too.
Americans still consider flowers to be the best gift to express emotion, according to an SAF nationwide gift-giving survey. The 2000 SAF study, called Americans and Gift Giving, is an update to SAF's groundbreaking 1990 survey to uncover Americans' attitudes and behaviors towards gift giving.
According to the study, nearly 60% of Americans, or more than 110 million people, say they have given flowers or houseplants as gifts at least once in the past year. Americans believe that giving flowers as a gift is the best way to express love and regret.
Americans still consider flowers to be the best gift to express emotion, according to an SAF nationwide gift-giving survey. The 2000 SAF study, called Americans and Gift Giving, is an update to SAF's groundbreaking 1990 survey to uncover Americans' attitudes and behaviors towards gift giving.
According to the study, nearly 60% of Americans, or more than 110 million people, say they have given flowers or houseplants as gifts at least once in the past year. Americans believe that giving flowers as a gift is the best way to express love and regret.
Key findings:
- Flowers are still considered to be the best gift to express love, as reported by 37% of respondents.
- Americans (49%) give flowers more than any other gift to apologize.
- 23% say flowers are the gift most likely to make them smile, second only to jewelry.
- 26% say flowers are the gift they would most like to receive from an admirer.
- 30% of Americans would rather receive flowers for "no special occasion" than any one holiday or occasion, and Americans (37%) continue to give flowers more than any other gift for no special occasion.
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